Source 309 Merch Madness

Welcome to the 3rd Annual 309 Merch Madness!

This year we are celebrating three of our favorite things: basketball, merch, and America! In honor of America's 250th birthday, we have put together an amazing Americana prize package. The top 3 finishers of this grueling contest will absolutely be the talk of their 4th of July barbeque.

1st Place: IGLOO 52 Qt Americana Cooler ($300)
2nd Place: IGLOO 36 Can Americana Cooler Bag ($200)
3rd Place: Combo Americana 62" Golf Umbrella & IGLOO 80 oz Party Jug ($100)

Play-in games start Tuesday March 17th, but you do not have to have your final picks in until 11:00 am CST on Thursday March 19th. The site will lock at 10:00 sharp.

Play to win, play for glory, but most importantly, play for your country! Let the Orginal Merch Madness begin.

Cheers, luck, & merch!
The Source 309 Team

• Members pick all 63 games of the NCAA Tournament.
• The pick deadline is set to March 19, 2026 at 1:00 AM ET.
• Each participant is limited to a single entry in the contest.
• Points are awarded for each correct pick.
• Points values increase as the tournament progresses, as follows:
• Play-in games are not included or scored
• First Round = 1 point
• Second Round = 2 points
• Sweet 16 = 4 points
• Regional Final (Round of 8) = 8 points
• National Semifinal (Last Four) = 16 points
• Championship = 32 points
• The contest does not use a seed point bonus. Correct picks will be awarded the points assigned for each round.
• The tie-breaker is the combined number of points scored in the Championship game. Each member must enter a tie-break value when they make their picks.
• The winner is the entry with the most points at the end of the NCAA Tournament.